A Tool by Jon Randles.

Net Profit First
Pricing Calculator.

Price for the take-home you actually want. Enter your costs and your desired after-tax profit — we'll gross it up for tax and GST so your number is the right number.

01 / Product or Service.

$
$
$
$

01b / Overhead Cost Calculator.

Not sure what to put in the Overhead field above? Open this to total your annual business overheads and divide them across expected jobs.

02 / Pricing Mode.

The 'Profit First' way. Set your desired take-home profit (after tax) and we'll gross up the price to ensure the tax man is already paid for.
Required pre-tax profit: 16.67%(12% ÷ (1 − 0.28))
Target Net Profit (After tax)

12%

Tax Rate

28%

GST Rate

15%

Recommended.

Selling Price (excl. GST)

$1,500.00.+ GST

Price incl. 15% GST: $1,725.00

Total Costs

$1,250.00

Net Profit (After Tax)

$180.00

Markup (on cost)

38.0%

Margin (on sale)

27.5%

03 / Profit Breakdown.

Selling Price (Excl. GST)$1,500.00
Less: Total Costs− $1,250.00
Profit Before Tax$250.00 · 16.7%
Less: Company Tax (28%)− $70.00
Net Profit · Take-Home$180.00
After-tax profit margin12.0%

Cost Breakdown.

Labour64.0%
Materials16.0%
Plant & Equipment8.0%
Overhead12.0%
Total$1,250.00

At a Glance.

Required Pre-Tax Profit16.67%
Profit Before Tax$250.00
Company Tax (28%)$70.00
Net Profit (After Tax)$180.00
Actual Net Profit %12.0%